Automation that actually holds up in production
No-code automation tools have a place — but they have a ceiling. When your workflows need conditional logic, error recovery, high volume, or tight integration with enterprise systems, stitching together Zapier flows creates a maintenance liability that compounds over time.
We build custom automation systems — proper code, proper architecture, proper monitoring. We start with a process audit to identify where your team is losing the most time, then design and implement automation that solves the root cause. Every system includes retry logic, alerting, a full audit trail, and a monitoring dashboard — so your automations keep running without anyone babysitting them.
What We Build
Four categories of automation and integration work — from internal process automation to enterprise system connectors.
Business Process Automation
Eliminate the manual steps your team has normalised
Most teams have processes that everyone knows are wasteful but nobody has time to fix — manual data entry, copy-paste between systems, approval chains over email, end-of-month reports built by hand. We audit, redesign, and automate these processes so your team stops losing hours to work that should not require a human.
What's included
- Process audit to identify the highest-ROI automation targets
- Approval workflows with conditional routing and escalation
- Automated document generation — invoices, contracts, reports
- Data entry elimination via direct system-to-system sync
- End-of-period reporting automated to schedule
- Onboarding and offboarding workflow automation
Workflow Automation
Multi-step, conditional workflows that run reliably at scale
No-code workflow tools like Zapier and Make are fine for simple two-step automations. When your workflow has branches, error handling, retries, long-running jobs, or needs to process thousands of events per day, you need a properly built workflow engine — not a fragile chain of SaaS glue.
What's included
- Custom workflow engine with conditional branching logic
- Retry logic with exponential backoff for transient failures
- Dead-letter queues for jobs that exhaust retries
- Long-running job support — minutes to hours
- Parallel and sequential step execution
- Full audit trail of every workflow run and step result
API Integrations
Connect any two systems that have an API or a webhook
If a system has a REST API, a GraphQL API, or a webhook — we can integrate it. We build the integration layer between your systems, handle authentication, rate limiting, payload transformation, and ensure data stays consistent across platforms even when one side is temporarily unavailable.
What's included
- REST, GraphQL, and SOAP API integrations
- Webhook ingestion with signature verification
- OAuth 2.0 token management and refresh automation
- Payload transformation and data mapping
- Rate limit handling with automatic throttling
- Idempotency to prevent duplicate processing
CRM & ERP Integrations
Keep your customer and operations data in sync automatically
CRM and ERP systems are the source of truth for your business — but they only work if the data inside them is accurate and current. We build the integration layer that keeps your CRM, ERP, accounting, and operational systems in sync, so your team always works from a single version of the truth.
What's included
- Salesforce, HubSpot, Pipedrive, and Zoho CRM
- SAP, NetSuite, Microsoft Dynamics ERP
- Xero, QuickBooks, and Sage accounting
- Bi-directional sync with conflict resolution
- Field mapping, transformation, and normalisation
- New record, update, and deletion propagation
How We Build Automation
Every automation system we deliver meets these engineering standards — not just when we hand it over, but six months later too.
Reliability over speed
Every automation includes retry logic, error handling, and dead-letter queues. We build for the failure cases, not just the happy path.
Monitoring included
Every automation ships with a dashboard showing run history, success rates, failure reasons, and processing volume over time.
Alerting on failure
Slack or email alerts when automations fail, when error rates spike, or when queues back up — so you know before your team does.
Full audit trail
Every job run, every step, every payload — logged and queryable. Essential for debugging, compliance, and business continuity.
Idempotent by design
Automations that can safely re-run without side effects — critical for webhook-based integrations and at-least-once delivery systems.
No vendor lock-in
We build custom automation code, not Zapier flows. You own the code, it runs in your infrastructure, and it is not at the mercy of a SaaS pricing change.
Scheduled and event-driven
Cron-based batch jobs, real-time webhook triggers, and polling-based integrations — whichever the use case demands.
Graceful degradation
When a downstream system is unavailable, jobs queue rather than fail. Processing resumes automatically when the system recovers.
Scales with your volume
Queue-based architectures that process ten events or ten million without code changes — workers scale horizontally as demand grows.
Technologies We Use
Battle-tested tools chosen for reliability, observability, and long-term maintainability.
How an Automation Project Works
A structured delivery process — from process discovery to a go-live you can monitor and trust.
Process Discovery & Audit
We start by mapping the processes your team currently handles manually — data entry, approval chains, cross-system transfers, scheduled reports, and recurring operational tasks. We interview stakeholders, document the current state, and quantify the time cost. You receive a prioritised list of automation opportunities ranked by ROI before we agree on scope.
Automation Design & Data Mapping
We design the automation architecture — trigger model (webhook, polling, schedule, or event), data transformation rules, conditional logic, error handling strategy, retry policy, and monitoring approach. Every field mapping and transformation is documented before development begins. You see and approve the design before we write code.
Environment & Integration Setup
We configure the development and staging environments, establish API credentials and OAuth flows for each integrated system, set up the queue infrastructure, and wire up the observability stack — structured logging, job monitoring, and alerting. Everything is validated against test accounts before feature development starts.
Build & Sprint Delivery
Development runs in two-week sprints. Each sprint delivers a working automation flow that you can test end-to-end on staging. We walk you through the monitoring dashboard, show you the audit trail, and confirm the edge cases are handled before moving to the next workflow. No big-bang delivery at the end.
UAT, Load Testing & Monitoring
Before go-live, we run user acceptance testing with your operations team, stress-test the system at expected peak volumes, verify retry and failure behaviour deliberately, and confirm that alerts fire correctly. The monitoring dashboard is live and your team has been walked through it before we switch production traffic on.
Go-Live & Handover
We manage the cutover — disabling the old manual process, enabling the automation, and monitoring closely for the first 48 hours. You receive full source code, architecture documentation, runbook for common failure scenarios, and a handover session with whoever is responsible for operations.
Automation Pricing Guide
Fixed-price projects with clear scopes — here is what automation and integration work typically costs.
Single Integration or Automation
£3,000 – £10,000
A focused automation project — connecting two systems via API, automating a single business process, or replacing a manual data transfer with a reliable scheduled job.
- Single workflow or integration
- Error handling and retry logic
- Job monitoring dashboard
- Failure alerting (Slack/email)
- Full audit trail
- Source code and documentation
Multi-System Automation Suite
£12,000 – £40,000
A comprehensive automation programme — multiple connected workflows, CRM/ERP integrations, event-driven pipelines, and a centralised monitoring layer across all automations.
- Multiple workflows and integrations
- CRM, ERP, or accounting connectors
- Queue-based architecture
- Centralised monitoring dashboard
- Bi-directional sync with conflict resolution
- Full test suite + handover training
Automation Retainer
From £1,200/month
Ongoing automation development — new workflow builds, integration expansions, API version upgrades, monitoring, and on-call support on a rolling monthly contract.
- Agreed monthly deliverables
- New integration builds on demand
- API version upgrade management
- Priority incident response
- Monthly health report
- Cancel with 30 days notice
All prices are estimates — final costs depend on scope and number of integrations. View full pricing guide →
Frequently Asked Questions
Straight answers to the questions every automation buyer asks.
Should we use n8n, Zapier, or Make instead of custom code?
How do you handle failures and retries?
How long does an automation project take?
Can you migrate automations we already have running in Zapier or Make?
What happens when an integrated platform changes its API?
How do we know the automation is working correctly after go-live?
Stop doing things manually
Tell us which processes are eating your team's time — even if you are not sure whether they can be automated. We will identify the highest-impact opportunities, design the right approach, and deliver automation with measurable ROI and a fixed-price quote.
Free process audit · No commitment · UK-based team